ZuPreem® Re-launches Natures Promise™ Small Animal Diets

Shawnee, KS - ZuPreem, a pioneer in animal nutrition, announces the re-launch of ZuPreem Nature’s Promise™ small animal food.  The newly formulated small animal diets will be available for pet specialty shelves in June of 2012.  Nature’s Promise™ Timothy Naturals™ pellets are available for adult rabbits, guinea pigs and chinchillas. Nature’s Promise Timothy Naturals pellets and Nature’s Promise Western Timothy Hay contain sun-cured timothy hay, and are high in fiber for healthy digestion.  There are no artificial colors, flavors or preservatives. Products are tested and monitored for pesticides to ensure safety for consumers and their pets. The ZuPreem marketing team developed the new packaging to increase sales for pet specialty retailers.  The redesigned bags are made to accommodate various shelf spaces and the ZuPreem brand has been made more visible. 

“We are extremely excited about the re-launch,” said Gail Shepard, director of marketing at ZuPreem.  “Market research has shown this diet will make a smooth transition to the marketplace and has more of the ingredients small pet owners are looking for.”

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ZuPreem manufactures and distributes foods for companion birds, small animal pets and animals in zoos.  For over 40 years, the company has been committed to the development of proven effective nutrition.  The company, whose parent name is Premium Nutritional Products, Inc. is located in Shawnee, Kansas, and distributes products worldwide to pet specialty stores, veterinarians, breeders and zoos.