ZuPreem® Re-launches Natural Premium Daily Bird Food

Shawnee, KS.- ZuPreem, the No. 1 Selling Pelleted Bird Food Brand in the U.S., announces the re-launch of ZuPreem Natural Premium Daily Bird Food.  The four sizes will be available for Pet Specialty shelves in July of 2011.  The new formulation includes five multi-grains such as ground millet, oat groats, wheat, barley and corn.  The new diet also includes vegetables and fruit while still maintaining the color and shape from the original formula that birds love. Bird owners will continue to be able to use and recommend Natural as the best pelleted diet to convert a bird from seed to nuggets. 

The ZuPreem marketing team developed the new packaging to increase sales for pet specialty retailers.  The redesigned bags are made to accommodate various shelf spaces and the ZuPreem brand has been made more visible. 

“We are extremely excited about the re-launch,” said Gail Shepard, director of marketing at ZuPreem.  “Market research has shown this diet will make a smooth transition to the marketing place and has more of the ingredients bird owner are looking for.